週次 |
日期 |
單元主題 |
第1週 |
9/14 |
Introduction |
第2週 |
9/21 |
New Economy |
第3週 |
9/28 |
Company and Marketing Strategy |
第4週 |
10/05 |
Environmental Analysis
Customer Analysis |
第5週 |
10/12 |
Competitor Analysis
Case1: Amazon 2017
|
第6週 |
10/19 |
Competitor Analysis
Customer Analysis
|
第7週 |
10/26 |
Marketing Games
|
第8週 |
11/02 |
Case 2: YouTube
Segmentation, Targeting and Positioning |
第9週 |
11/09 |
Midterm |
第10週 |
11/16 |
Segmentation, Targeting and Positioning
Marketing Communication Strategy
(Proposals for your final projects are due at 5pm of 11/15.) |
第11週 |
11/23 |
Advertising and Sales Promotion
|
第12週 |
11/30 |
Case 3: Burger King
Advertising and Sales Promotion |
第13週 |
12/07 |
Marketing Research
Pricing
|
第14週 |
12/14 |
Pricing
Product, Service and Branding Strategies |
第15週 |
12/21 |
Pricing
Product, Service and Branding Strategies |
第16週 |
12/28 |
Project Presentations (Written reports are due on Dec. 24.) |
第17週 |
1/04 |
Product, branding and service (ch.8)
Distribution and Retailing Strategy (Ch.12)
Suggested answers for sample final |
第18週 |
1/11 |
Final |